Marketing ManagerTeresa Badem
Teresa Badem combines strategic thinking with creative implementation and has many years of experience in social media, content strategy and digital marketing. After training as an event manager at Meplan GmbH, a subsidiary of Messe München, she gained valuable international experience in surf schools in Fuerteventura and Sri Lanka before starting her business studies with a focus on marketing in 2020. During her studies, which she successfully completed in 2024, she further expanded her expertise in online marketing, social media management, e-commerce and strategy consulting by working in a start-up and a management consultancy. At the same time, she started her own business as a social media expert in 2022.
After several years in strategic and operational implementation, Teresa is now taking the next step: in addition to her work at F&P, she is now also a freelance F&P expert. This means that she supports companies and personal brands not only within the F&P structures, but also beyond as an external consultant and implementer. Her work is characterized by a combination of strategic vision and pragmatic implementation – whether for companies that want to expand their digital presence or for individuals who want to position themselves as a personal brand.
With a holistic view of digital communication, she develops well thought-out social media and content strategies that are not only visually appealing, but also bring demonstrable success. In addition to strategic planning, her focus is on email marketing and the design of customer journeys – from the first interaction to long-term customer loyalty. She also provides support in the moderation and organization of webinars and in marketing project management.
She underpins her in-depth expertise with her bachelor’s thesis on the digital transformation of the F&P ecosystem, in which she gained valuable insights from Thomas Braunagel, CEO of Zeitwerk.
Whether working remotely from Fuerteventura or in person on site, Teresa combines digital efficiency with real interaction. She combines the flexibility of location-independent working with discipline and personal responsibility – qualities that she brings to both her freelance projects and her role as an F&P expert. Companies and personal brands looking to strategically expand their digital presence benefit from her eye for detail, her structured approach and her passion for creative, effective content. As a freelance F&P expert, she is now available even more flexibly for individual consulting and implementation projects.