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Consumer goods industry, FMCG & consumer electronics
More and more consumers are attaching importance to sustainable products, a transparent supply chain and CO2-saving production. The consumer goods industry is particularly affected by this trend: Production processes must be reconsidered, packaging must be recyclable and employees must be paid fairly.
In addition, consumer goods are becoming increasingly personalized. Consumers want customized products that meet their individual needs. In this area, companies are increasingly relying on artificial intelligence and data analysis to make personalized recommendations, offer individual product options and create personalized user experiences.
This builds closer customer loyalty and increases customer satisfaction. Sustainability and personalization are two topics that reflect the needs and expectations of consumers. To remain competitive in this rapidly changing market, managers in the consumer goods industry must be able to develop new products and business models to meet customer needs.
Case Studies
Here you will find current case studies from the consumer goods industry, FMCG & consumer electronics.
Case studies
HR management role (DACH) and realization of a transfer of operations
Expert: Marita Mogensen
