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CPFR – Next generation supply chain management
Our range of services includes excellent supply chain solutions for the long-term implementation of Efficient Customer Response (ECR) and Collaborative Planning Forecasting and Replenishment (CPFR) concepts, i.e. state-of-the-art supply chain tools.
Efficient Customer Response (ECR)
Efficient Consumer Response (ECR) is a management concept that focuses on vertical cooperation between industry and retail in order to meet consumer needs more efficiently. ECR instruments include supply chain management and category management with the aim of optimizing the value chain through a process-oriented and cross-industry approach.
The concept was developed in the early 1990s in the USA by companies such as Walmart and Procter & Gamble in response to falling productivity, stagnating sales and cost pressure. In Germany, ECR is organized by GS1 Germany, a service and competence center for cross-company business processes in the consumer goods industry.
Collaborative Planning Forecasting and Replenishment (CPFR)
Collaborative Planning, Forecasting and Replenishment (CPFR) is a business concept that aims to improve the efficiency of supply chain management by creating collaborative relationships between buyers and sellers through jointly managed processes and shared information.
CPFR is an Efficient Consumer Response (ECR) concept and represents a consistent and more complex further development of the ECR idea. It requires a high degree of cooperation and integration between logistics, sales, marketing and finance departments. CPFR is an innovative business model with outstanding efficiency benefits, but requires a basis of trust and a strong culture of cooperation in the companies involved.
Creating a “win-win situation” for industry, trade and consumers through efficient solutions for cheaper goods
Conversion of your process chain to a “consumer-driven supply chain”
Increase in sales due to reduction and avoidance of inventory gaps
Reduction in capital commitment costs
Order and billing optimization
Reduction in stocks of semi-finished and finished goods
Reduction of destruction costs for primary and finished goods
Our fields of activity
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