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F&p case studiesRestructuring Food

Expert: Gerd Giesen

F&P Case studiesTask

  • Leading the management and sales team during the “turnaround process”
  • Ensure the improvement / standardization of systems
  • Ensure margin improvement for winter season contracts with key food retail customers

Industry / Function / Environment / Expert

  • Marketing of regional fruit and vegetable crops, total sales approx. € 1.8 billion, > 3000 employees
  • Interim CEO/CRO/CSO
  • Gerd Giesen
  • Joint management of the group of companies with the two existing managing directors, who are also minority shareholders
  • Responsible implementation of the defined restructuring projects (warehouse, IT, cost reduction) from restructuring reports
  • Coordination of restructuring measures in the current business and development measures of the Fruit & Vegetables subgroup
  • Responsible for identifying and implementing further cost-cutting potential
  • Define and implement measures to optimize the wholesale market
  • Total savings from refurbishment concept: 1,235
  • Total savings from additional sbA’s: 206
  • Total savings: 1,441
  • Positive going concern forecast due to the successful implementation of the measures