Task

• Management of the entire market area of the company, sales, marketing, service and subsidiaries
• Reorganisation of the area of responsibility and the company as a whole
• Definition of new business areas, diversification and mobilisation of growth

Industry/ Function / Environment

• Automotive
• CSO and CMO

• Reorganisation of sales, division into two business units (OEM and Retail)
• Reorganisation and professionalisation of the marketing department
• Establishment of a product management department within the company, dovetailing of the department with technical sales and development
• Redevelopment of the entire organisational structure and procedures
• Internationalisation of the company and establishment of new efficient team structures
• Development of a product offensive in the business areas of energy, heating and air-conditioning technology

• Increase in company growth by 15% p.a.
• Profitabilisation of the business, significant increase in EBITDA to over 20% p.a.
• Increase in new product launches in all product segments. Sales share of NPD’s recently at 15% of total sales.

• Leading supplier of heating and air conditioning technology in motorhome and caravan industry
• World’s leading brand company in caravanning with a brand awareness of 95% in the main target group
• Company with production facilities in Germany, Sweden and UK. Sales companies in UK, Italy, USA and two further manufacturing subsidiaries