Task definition
- Development of a sustainable business plan with integrated corporate planning
Use of integrated corporate planning as an instrument for corporate management
Industry / Function / Environment
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SME, telecommunications trade and distribution
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Interim CFO
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Earnings and liquidity crisis
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Dipl.- Kfm. Frank Wedekind
Situation:
- Earnings crisis with negative impact on liquidity situation
- Necessary refinancing by banks rejected
Measures:
- Analysis of the business model
- Establishment of integrated corporate planning, involving all business units
- The focus was on sales/market planning as well as revenue and financial planning
- Elaboration of the business plan with management and board of directors
- Presentation of the viable business plan and negotiation with the bank consortium
- Implementation support and steering through the crisis
- Creation of transparency and early identification of critical factors influencing the company’s development
- Establishment and monitoring of stabilizing measures
- Presentation of a healthy development of returns and the through-financing of the company
- Approval of refinancing by the bank consortium
- Forward-looking management of the company and support through the crisis
- The company was able to hold its own and still has a solid business development today (almost 10 years after the crisis).
- SME, telecommunications trade and distribution.
- Customer portfolio: Private households, young people to senior citizens
- Product portfolio: Sale of tariffs and sale/dispatch of terminals for mobile communications