Task
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Growth strategy from analysis to implementation plan
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Evaluation of market segmentation
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Focus on German market
Industry/ Function / Environment
- Food
- Consultant
- Go-to-market strategy
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Analysis of market situation and strategy as basis for stringent project plan
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Development of a clear picture of the product range
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Definition of market assortment in the confectionery segment
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Growth through different seasonal product groups
- Go-to-market strategy developed along the customer shopping path
- Creation of top 3 measures within a realisation period of 24 months
- Establishment of a German branch network with a franchise system
On request